Telemarketing (电话营销)是一门很深的学问，也是每一名优秀的销售人员的必备功底。对于新手来说，打Cold call(冷电话，指事先与接听方未有过接触或了解)往往比较棘手。本文由胡椒网客服参考国外网站资料总结出来的Cold call的模板。闲话不多说，直接上干货。

   通常，一个完整的电话包含以下几个方面：

        §  greeting （问候）

        §  introduction （介绍自己及公司情况）

        §  branding （向对方宣传公司品牌）

        §  purpose （说明电话目的）

        §  qualifier questions （打探对方情况看是否目标客户）

        §  contact information gathering or setting up of appointment/meeting（收集联系方式，或预约会议）

        §  closing （结束通话）

        下面是给大家整理的一个模板。

        Greeting    

        Good morning/afternoon, may I speak with the Marketing Manager please? 

         Am I speaking with marketting Manager? 您是市场部经理吗？

         Would you be the person who handles the company's ...? 请问您是负责贵公司的……的人吗？

         Introduction 

        This is __ calling on behalf of __..I'd like to speak with __ please?   

         My name is ___, and I'm with    (company name)   . We are company specializing in sales and marketting growth and our solutions are designed to help companies grow their customer base and also improve work efficiency of employees.....We offer ...介绍公司专长及业务

        Purpose    

        We would like to invite the Marketing Manager to an online conference about Sales Marketing Techniques Strategies.

         I called because we want to invite you to attend a free online conference about ...

         It's about your business operation and expansion. 是关于贵公司的业务运营与扩展

         It's about your staff employee benefits.

         Our manager is keen to meet you at a convenient time for a quick discussion..我们经理很想跟您聊聊

         If interested （如果接听方表示感兴趣）Great, kindly mark it down your calendar.

         If not interested （如果接听方表示不感兴趣）

         No worries. How about if we send a mailer to your office addressed 

         Rebuttal （回应）：   I understand you are not interessted, but do you happen to decide what the company's sales and marketting? （我很理解您对此不感兴趣，请问您是贵公司销售和市场负责人吗）

         如果不是  Can you transfer my call to your Market Manager please?

         如果没人在  Maybe you can help me. We would like to send information to the marketing manager regarding our company and the services we offer.

        Qualifier questions 

        Do you current have a solution or tool that helps you with web marketting?

         Setting up of appointment/meeting

         Would you be availabe on (date) at (time)?        

        Contact information gathering    

        May I have his/her email address please?

        What his or her specific job title so that I can address the invivation properly? And I understand he or she can decide about marketing, right? 询问对方职务及是否负责市场

        Are you still located at ___? 确认公司地址

        Closing    We will send him/her the information. Thank you for helping. Bye.